AWS GenAI Foundation

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Design to form the foundation of the AWS GenAi experience

Generative AI tools have the potential to transform user experiences and significantly boost efficiency across the AWS portfolio. With a proven track record of rapid innovation at a global scale, AWS is well-positioned to deliver powerful AI solutions that streamline workflows for millions of users. To maximize impact, AWS needs a comprehensive, scalable design framework built on existing Cloudscape patterns to meet both current and future customer needs.

Within 2 sprints over 7 weeks, Instrument worked closely with AWS team to deliver a system of core components and rich interaction designs that will form the foundation of the AWS GenAi experience.

What I did
Led 5 components design from exploration to documentation, 
and supported user testing and motion design

Credits
Instrument

7

core components and
interaction design

4

total task flow simulations

2.65/3

average task success rate

Chat container

A resizable, mobile-optimized container that sits on top of content across all console, marketing, and documentation site experiences.

Inputs & outputs

Inclusive of the text input field and speech bubbles, enabling conversations between customers, support agents, and the
AWS GenAi assistant.

Inline actions

Customers can initiate contextual actions such as edit, stop, regenerate, upvote, downvote, and copy.

Inline actions-1
Inline actions-2

LLM feedback

Customers can provide optional closed and open-ended feedback on responses they’ve downvoted.

LLM feedback

Support prompts

Prompts can be automatically shown by AWS GenAI or manually generated by customers.

Support prompts

Contextual actions

The GenAI system automatically diagnoses & summarizes customer errors and provides different resolution paths.

“I like that I can decide if I want to use AI or resolve it manually. And if I want to solve it manually, it gives me the steps here, step-by-step. This is really useful. AI can make mistakes and things can go wrong, but I can see exactly what it’s doing.”

– Console customer from usability testing

Overall, AWS customers praised the design and functionality of the Gen AI experience.

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© Tingting Gao

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